Make room for the new nr.1 tanning lotion in the world! Platinum has the most potent skincare and tanning ingredients. Stay tanned up to 49% longer thanks to the famous Tan-Extend ComplexTM and tan up to 28% darker with Deep ‘n Dark IntensifierTM. Also features the all-new Platinum Melanin ComplexTM that increases the natural melanine (pigment) in the basal layer of your skin up to 43%!